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Love-Based Copywriting

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About

When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.

She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, “Love-Based Money and Mindset” and “Love-Based Goals”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.

In addition, she’s also a bestselling, award-winning fiction author (along with writing a popular Fiction Book and Entertainment Blog) and holds a double major in English and Communications from the University of Wisconsin-Madison.

Both her love-based philosophy and her fiction have been regularly featured in media outlets such as CBS, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.

Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

About The Love-Based Copywriting & Marketing Company

(AKA Michele PW/Creative Concepts and Copywriting LLC)

The Love-Based Copywriting & Marketing Company is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally who want to be more successful and profitable and feel good about their copy and marketing.

Our clients include the “Who’s Who” of the transformation and personal development industry AND hundreds of entrepreneurs you may not have heard of, but they’ve used our copy and marketing strategies to build a business they love and that loves them back.

Working with us, they’ve not only built successful, profitable businesses, but they’ve also gotten their messages and gifts out into the world in a big way.

(Check out our Services if you want to learn more about how we can help you.

About the Love–Based Philosophy

You have a choice when it comes to marketing your business and writing your copy. You can choose fear-based (i.e. more traditional copywriting that sounds hype–y, slimy and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.

If you’ve always hated traditional copy (especially those hype-y emails and sales letters that are super long and you keep scrolling looking for the price and wondering if anyone ever reads these anyway) than using the love-based approach may be exactly what you are looking for.

Get Your 50 Powerful & Love-Based Headline Words & Phrases



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  • Dr. Venus Opal Reese
    “Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”
    Dr. Venus Opal Reese
    The Black Women Millionaires Mentor™
    DefyImpossible.com
  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com
  • Jackie Kotei
    You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program.  I've loved having your help with my copy. Thank you!
    Jackie Kotei
    Marketing Coach
    JackieKotei.com
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
    www.AlexandriaBrown.com

  • Gail Doby
    I thought we were doing well with conversions until we hired Michele PW to be our copywriter.  Our key product has typical conversion rates of about 10 - 14% of live attendees.  My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%.  It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business.  What an amazing gift and result! WOWWOWWOW!
    Gail Doby
    Chief Vision Officer
    www.DesignSuccessU.com
  • Brian Tracy
    Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.
    Brian Tracy
    Chief Executive Officer
    www.BrianTracy.com
  • Alicia Forest
    While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.
    Alicia Forest
    The Business Shifter™
    AliciaForest.com
  • Linda H. Hunt
    With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.
    Linda H. Hunt
    Owner
    www.SumSolutions.com

  • Scott & Shannon Peck
    This year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!
    Scott & Shannon Peck
    Authors, Soulmate Experts, & Love Mentors
    www.ScottandShannonPeck.com
  • Kendall SummerHawk
    Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!
    Kendall SummerHawk
    Business and Money Coach
    www.KendallSummerHawk.com
  • Dr. Venus Opal Reese
    “Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”
    Dr. Venus Opal Reese
    The Black Women Millionaires Mentor™
    DefyImpossible.com
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
    www.AlexandriaBrown.com

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