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Love-Based Copywriting

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About

When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.

She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, “Love-Based Money and Mindset” and “Love-Based Goals”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.

In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

About The Love-Based Copywriting & Marketing Company

(AKA Michele PW/Creative Concepts and Copywriting LLC)

The Love-Based Copywriting & Marketing Company is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally who want to be more successful and profitable and feel good about their copy and marketing.

Our clients include the “Who’s Who” of the transformation and personal development industry AND hundreds of entrepreneurs you may not have heard of, but they’ve used our copy and marketing strategies to build a business they love and that loves them back.

Working with us, they’ve not only built successful, profitable businesses, but they’ve also gotten their messages and gifts out into the world in a big way.

(Check out our Services if you want to learn more about how we can help you.

About the Love–Based Philosophy

You have a choice when it comes to marketing your business and writing your copy. You can choose fear-based (i.e. more traditional copywriting that sounds hype–y, slimy and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.

If you’ve always hated traditional copy (especially those hype-y emails and sales letters that are super long and you keep scrolling looking for the price and wondering if anyone ever reads these anyway) than using the love-based approach may be exactly what you are looking for.

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  • Christine Arylo
    In a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.
    Christine Arylo
    Feminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Author
    www.ChristineArylo.com
  • Jackie Kotei
    You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program.  Thank you!
    Jackie Kotei
    Marketing Coach
    JackieKotei.com
  • Kendall SummerHawk
    Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!
    Kendall SummerHawk
    Business and Money Coach
    www.KendallSummerHawk.com
  • Therese Skelly
    Wow. I love this product! Thanks Michele for making the often times crazy world of internet marketing simple. From your ability to explain what conversion rates are and what is realistic, to how to craft really compelling headlines, this eBook is packed with tons of valuable information. You take a subject that is often misunderstood and give practical steps to get more traffic to your site, which means more money in your bank! I appreciate your easy to read style and love the humorous elements you add. Thanks for producing this. It is definitely one I´ll be insisting that all my clients read!
    Therese Skelly
    Money Mindset Mentor and Business Catalyst
    www.AcceleratingYourSuccess.com

  • Jackie Kotei
    You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program.  Thank you!
    Jackie Kotei
    Marketing Coach
    JackieKotei.com
  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
    www.LisaSasevich.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com

  • Scott & Shannon Peck
    This year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!
    Scott & Shannon Peck
    Authors, Soulmate Experts, & Love Mentors
    www.ScottandShannonPeck.com
  • Kendall SummerHawk
    Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!
    Kendall SummerHawk
    Business and Money Coach
    www.KendallSummerHawk.com
  • Therese Skelly
    Wow. I love this product! Thanks Michele for making the often times crazy world of internet marketing simple. From your ability to explain what conversion rates are and what is realistic, to how to craft really compelling headlines, this eBook is packed with tons of valuable information. You take a subject that is often misunderstood and give practical steps to get more traffic to your site, which means more money in your bank! I appreciate your easy to read style and love the humorous elements you add. Thanks for producing this. It is definitely one I´ll be insisting that all my clients read!
    Therese Skelly
    Money Mindset Mentor and Business Catalyst
    www.AcceleratingYourSuccess.com
  • Jackie Kotei
    You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program.  Thank you!
    Jackie Kotei
    Marketing Coach
    JackieKotei.com

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