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Love-Based Copywriting

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About

When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.

She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy”, “Love-Based Online Marketing”, “Love-Based Money and Mindset” and “Love-Based Goals”. These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.

In addition, she’s also a bestselling, award-winning fiction author (along with writing a popular Fiction Book and Entertainment Blog) and holds a double major in English and Communications from the University of Wisconsin-Madison.

Both her love-based philosophy and her fiction have been regularly featured in media outlets such as CBS, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.

Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.

About The Love-Based Copywriting & Marketing Company

(AKA Michele PW/Creative Concepts and Copywriting LLC)

The Love-Based Copywriting & Marketing Company is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally who want to be more successful and profitable and feel good about their copy and marketing.

Our clients include the “Who’s Who” of the transformation and personal development industry AND hundreds of entrepreneurs you may not have heard of, but they’ve used our copy and marketing strategies to build a business they love and that loves them back.

Working with us, they’ve not only built successful, profitable businesses, but they’ve also gotten their messages and gifts out into the world in a big way.

(Check out our Services if you want to learn more about how we can help you.

About the Love–Based Philosophy

You have a choice when it comes to marketing your business and writing your copy. You can choose fear-based (i.e. more traditional copywriting that sounds hype–y, slimy and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients.

If you’ve always hated traditional copy (especially those hype-y emails and sales letters that are super long and you keep scrolling looking for the price and wondering if anyone ever reads these anyway) than using the love-based approach may be exactly what you are looking for.

Get Your 50 Powerful & Love-Based Headline Words & Phrases



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  • Gail Doby
    I thought we were doing well with conversions until we hired Michele PW to be our copywriter.  Our key product has typical conversion rates of about 10 - 14% of live attendees.  My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%.  It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business.  What an amazing gift and result! WOWWOWWOW!
    Gail Doby
    Chief Vision Officer
    www.DesignSuccessU.com
  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com
  • Dr. Venus Opal Reese
    “Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”
    Dr. Venus Opal Reese
    The Black Women Millionaires Mentor™
    DefyImpossible.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com

  • Nancy Marmolejo
    I´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.
    Nancy Marmolejo
    Personal Branding & Leadership
    TalentAndGenius.com
  • Dr. Venus Opal Reese
    “Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”
    Dr. Venus Opal Reese
    The Black Women Millionaires Mentor™
    DefyImpossible.com
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
    www.LisaSasevich.com
  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com

  • Linda H. Hunt
    With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.
    Linda H. Hunt
    Owner
    www.SumSolutions.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com
  • Scott & Shannon Peck
    This year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!
    Scott & Shannon Peck
    Authors, Soulmate Experts, & Love Mentors
    www.ScottandShannonPeck.com
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
    www.AlexandriaBrown.com

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