Love-Based Copywriting

Main Content

Sell More With Love

50 Powerful and Love-Based Headline Words and Phrases

Do-It-Yourself

Done-WITH-You

Done-FOR-You

“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of the love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

If you’d like more information about love-based copy and why it works, this post is a good place to start.

And, if you’re ready to integrate love-based copy into your business, I’d love to help! All you have to do to get started is choose the best way for you:

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com
  • Brian Tracy
    Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.
    Brian Tracy
    Chief Executive Officer
    www.BrianTracy.com
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
    www.AlexandriaBrown.com
  • Jackie Kotei
    You've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program.  Thank you!
    Jackie Kotei
    Marketing Coach
    JackieKotei.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
    www.LisaSasevich.com
  • Lisa Cherney
    As a marketing expert myself, Michele PW are her team are the only choice when it comes to my program/product launches. She has and eagle eye for the perfect way to position your gift so people will take action. I have made over 6-figures from launches dependent upon strategy she helped me create and copy that brought it to life. The investment in Michele PW and her team is worth every penny and 1000s more!
    Lisa Cherney
    President & CEO
    www.ConsciousMarketing.com
  • Christine Arylo
    In a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.
    Christine Arylo
    Feminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Author
    www.ChristineArylo.com

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”