Love-Based Copywriting

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Sell More With Love

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“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of the love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

It’s also been featured regularly featured in media outlets such as CBS, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.

If you’d like more information about love-based copy and why it works, this post is a good place to start.

And, if you’re ready to integrate love-based copy into your business, I’d love to help! All you have to do to get started is choose the best way for you:

 

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Therese Skelly
    It is finally happening! The book I have had in me for years and years is now coming to fruition, thanks to Michele PW and her Love-Based Publishing company. Working with accountability and structure,  coaching the ideas out of me, and then having help with the editing and all aspects of the book has been invaluable. I know for sure I'd never have my beautiful book! What's also amazing is that Michele is an expert in marketing, so in addition to having the book, I'll have support in getting in in the hands of lots of readers! My goal is to touch as many people as is possible, and with the expert assistance I received from Michele and team, I can make the dream happen.
    Therese Skelly
    Money Mindset Mentor and Business Catalyst
    www.AcceleratingYourSuccess.com
  • Alicia Forest
    While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.
    Alicia Forest
    The Business Shifter™
    AliciaForest.com
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
    www.LisaSasevich.com
  • Christine Arylo
    In a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.
    Christine Arylo
    Feminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Author
    www.ChristineArylo.com
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
    www.AlexandriaBrown.com
  • Scott & Shannon Peck
    This year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!
    Scott & Shannon Peck
    Authors, Soulmate Experts, & Love Mentors
    www.ScottandShannonPeck.com
  • Gail Doby
    I thought we were doing well with conversions until we hired Michele PW to be our copywriter.  Our key product has typical conversion rates of about 10 - 14% of live attendees.  My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%.  It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business.  What an amazing gift and result! WOWWOWWOW!
    Gail Doby
    Chief Vision Officer
    www.DesignSuccessU.com
  • Mastin Kipp
    Michele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.
    Mastin Kipp
    Best-selling author, speaker and life interventionist
    MastinKipp.com

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”