Love-Based Copywriting

Main Content

Sell More With Love

Get Your 50 Powerful & Love-Based Headline Words & Phrases

  • Hidden

Do-It-Yourself

Done-WITH-You

Done-FOR-You

“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of the love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

It’s also been featured regularly featured in media outlets such as CBS, NPR, Forbes, AZ-TV, USA Today, Voice America, Small Business Trends, Small Business Radio Show, Authority Magazine, Thrive Global, Web.com and E-Commerce Times.

If you’d like more information about love-based copy and why it works, this post is a good place to start.

And, if you’re ready to integrate love-based copy into your business, I’d love to help! All you have to do to get started is choose the best way for you:

 

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Dr. Venus Opal Reese
    “Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”
    Dr. Venus Opal Reese
    The Black Women Millionaires Mentor™
    DefyImpossible.com
  • Alicia Forest
    While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.
    Alicia Forest
    The Business Shifter™
    AliciaForest.com
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
    www.LisaSasevich.com
  • Therese Skelly
    It is finally happening! The book I have had in me for years and years is now coming to fruition, thanks to Michele PW and her Love-Based Publishing company. Working with accountability and structure,  coaching the ideas out of me, and then having help with the editing and all aspects of the book has been invaluable. I know for sure I'd never have my beautiful book! What's also amazing is that Michele is an expert in marketing, so in addition to having the book, I'll have support in getting in in the hands of lots of readers! My goal is to touch as many people as is possible, and with the expert assistance I received from Michele and team, I can make the dream happen.
    Therese Skelly
    Money Mindset Mentor and Business Catalyst
    www.AcceleratingYourSuccess.com
  • Nancy Marmolejo
    I´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.
    Nancy Marmolejo
    Personal Branding & Leadership
    TalentAndGenius.com
  • Christine Arylo
    In a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.
    Christine Arylo
    Feminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Author
    www.ChristineArylo.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com
  • Linda H. Hunt
    With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.
    Linda H. Hunt
    Owner
    www.SumSolutions.com

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”