50 Powerful and Love-Based Headline Words and Phrases
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of the love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
If you’d like more information about love-based copy and why it works, this post is a good place to start.
And, if you’re ready to integrate love-based copy into your business, I’d love to help! All you have to do to get started is choose the best way for you:
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- I thought we were doing well with conversions until we hired Michele PW to be our copywriter. Our key product has typical conversion rates of about 10 - 14% of live attendees. My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%. It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business. What an amazing gift and result! WOWWOWWOW!Gail DobyChief Vision Officerwww.DesignSuccessU.comI just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.Lisa SasevichThe Queen of Sales Conversionwww.LisaSasevich.comI´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.Nancy MarmolejoPersonal Branding & LeadershipTalentAndGenius.comYou've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program. Thank you!Jackie KoteiMarketing CoachJackieKotei.com“Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”Dr. Venus Opal ReeseThe Black Women Millionaires Mentor™DefyImpossible.comAs a marketing expert myself, Michele PW are her team are the only choice when it comes to my program/product launches. She has and eagle eye for the perfect way to position your gift so people will take action. I have made over 6-figures from launches dependent upon strategy she helped me create and copy that brought it to life. The investment in Michele PW and her team is worth every penny and 1000s more!Lisa CherneyPresident & CEOwww.ConsciousMarketing.comMichele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.Brian TracyChief Executive Officerwww.BrianTracy.comMichele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.Mastin KippBest-selling author, speaker and life interventionistMastinKipp.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”