One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?
Let's start from the very beginning with the definition of an opt-in page. An opt in page is a page that, in exchange for a person’s contact information (typically an email address), gives access to some sort of gift or freebie. Why would you give something away for free? To build your subscriber email list—because having a list of ideal prospects you can email anytime … [Read more...] about [Infographic] 3 Keys for Crafting A Hot Opt-in Page That Converts
As part of my series on building a responsive email list, I want to start from the beginning—specifically, with how to get subscribers to add to your list. And that starts with your free gift. Your free gift is what your subscribers are opting in for (i.e. giving you their name and email address in exchange for a freebie). They're also known as "pink spoons," "ethical … [Read more...] about 3 Tips for Crafting a Hot Free Gift
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a little more … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
As a professional writer who has published multiple books along with maintaining two blogs, it's not uncommon for me to have to balance multiple writing projects every day. Whether it's promotional or article writing for myself or my clients, or working on my latest psychological thriller (yes, I write fiction, too), there's always something that needs to be written. While … [Read more...] about [Infographic] Conquer Multiple Writing Projects with Ease and Grace
When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone who … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important
Years ago, I heard Catherine Ryan Hyde speak at a writer's event. Catherine is the author of the book Pay It Forward, which was made into a movie starring Kevin Spacey. There was one thing she said that always stuck with me, although it was only recently that I finally fully understood it. When she decided she was going to pursue a career as a fiction writer, her mother told … [Read more...] about [Video] Flip It! Why a Plan B Could Be Keeping You Small
Download this Episode The More You Have, the More You Can Give. In this episode, Michele interviews Megan Walrod, Founder of Live Your Yes, LLC. Megan is an author, speaker, humanitarian, and heart-based copywriter and business coach. Over the past decade, she has helped hundreds of women entrepreneurs build profitable and purposeful businesses. Recently, Megan spent six months … [Read more...] about Episode 90 – Megan Walrod on Love-Based Money with Michele PW